1. I am creating a indie folk /rock magazine. Is this something that you see on sale already or is this something new?
The whole focus group agreed that they thought that it was a new and original idea.
"Folk music is becoming more popular in the last years but still hasn't fully broke into the mainstream pop genre, therefore this magazine is something that would be of interest to fans as they will be able to read about their favourite bands." - Alex, male, 17
2. Design and colour schemes are important when designing a magazine. Magazines such as NME and SPIN use them consistently in issues. I want to have a colour scheme but what colours will be successful but are unique ?
There was quite a discussion between the group about what colours would be suitable. Red was a popular choice that people initially said but in the end it was agreed that too many magazines already available used red in their colour scheme. Colours such as orange were seen as folk but 3 of the group suggested that red should be used slightly as it is an eye catching colour.
3. The magazine will be introducing an artist that has become very popular. The front page and double page spread will used for this artist. Conventions says that a medium shot is the best to use for the front cover but do you think this is what I should use?
"I think that you should keep to the conventions of a music magazine as any other shot will not be as eye catching for the viewer. You should make sure that the audience can see who is on the cover. A decision to purchase is made in only 5 seconds of being seen, therefore the front cover is important to get right." - Danielle, female, 18
4. Is it important to feature both male and female artists within the magazine?
The group made it clear to me that featuring both genders was important because you want both make and females to be interested in reading the magazine therefore having articles about artists from both genders is an obvious decision. Also, there are less indie folk female artists then male so perhaps a female on the cover would be a good idea as then it will be more eye catching and new but also it is helping the females of the genre become known.
5. Should there be some kind of free item inside the magazine as it will be introducing a new artist? For example, a CD or coupon code for online sales?
" I think that the advertisement for the artist is good but putting something free or giving the reader a discount may not be good for the artist as they may not make as much money as they could have done. Although it might work, often people say that they will do it later but they forget, meaning that the artist is forgotten about." - Christian, male, 16
This has helped me a lot in discovering what my target audience wants from my magazine as well as understanding why certain conventions items within a magazine are so important not only for the reader but also in order for the magazine to look and feel professional.
2. Design and colour schemes are important when designing a magazine. Magazines such as NME and SPIN use them consistently in issues. I want to have a colour scheme but what colours will be successful but are unique ?
There was quite a discussion between the group about what colours would be suitable. Red was a popular choice that people initially said but in the end it was agreed that too many magazines already available used red in their colour scheme. Colours such as orange were seen as folk but 3 of the group suggested that red should be used slightly as it is an eye catching colour.
3. The magazine will be introducing an artist that has become very popular. The front page and double page spread will used for this artist. Conventions says that a medium shot is the best to use for the front cover but do you think this is what I should use?
"I think that you should keep to the conventions of a music magazine as any other shot will not be as eye catching for the viewer. You should make sure that the audience can see who is on the cover. A decision to purchase is made in only 5 seconds of being seen, therefore the front cover is important to get right." - Danielle, female, 18
4. Is it important to feature both male and female artists within the magazine?
The group made it clear to me that featuring both genders was important because you want both make and females to be interested in reading the magazine therefore having articles about artists from both genders is an obvious decision. Also, there are less indie folk female artists then male so perhaps a female on the cover would be a good idea as then it will be more eye catching and new but also it is helping the females of the genre become known.
5. Should there be some kind of free item inside the magazine as it will be introducing a new artist? For example, a CD or coupon code for online sales?
" I think that the advertisement for the artist is good but putting something free or giving the reader a discount may not be good for the artist as they may not make as much money as they could have done. Although it might work, often people say that they will do it later but they forget, meaning that the artist is forgotten about." - Christian, male, 16
This has helped me a lot in discovering what my target audience wants from my magazine as well as understanding why certain conventions items within a magazine are so important not only for the reader but also in order for the magazine to look and feel professional.
No comments:
Post a Comment